It can only be called a match made in heaven when you gaze upon Double D Ranchwear’s newest collection of handmade western inspired hats. That’s because Double D has teamed up with world-renowned hat maker Trent Johnson of Greeley Hat Works. The two companies each bring to the table a level of expertise that is unprecedented in this type of business venture.
We caught up with Damon Smith, the head production manager of Greeley Hat Works, to hear the back-story of this incredible collaboration. “Double D’s design team searched all over the world for inspiration on this hat collection,” Smith shares. “We worked together in-house to design each hat to reflect that inspiration”, he adds. Combine that attention to design and the craftsmanship of Greeley Hat Works and you have created nothing short of wearable art. Smith has been making hats with Trent for the last 13 years. He says Trent inspects every hat that goes out his door. “Trent puts his name on these hats so you better believe he looks each hat over before they leave here.”
The project started last year and its spring collection just arrived at Desperado with Shoes & More. Owner and proprietor Joanne Sunnarborg says, “Our stores’ roots started in Western and Americana fashion so this line of hats is a good fit for our bohemian and lifestyle boutiques. She adds with a smile, “This collection blends lifestyle and fashion and they’re beautiful enough to hang on your wall when they’re not on your head!” Desperado with its new footwear and accessory store, Shoes &… also continues to carry hats from Double D & Greeley Hat Works debut line, which came out last fall. “These hats are timeless. When a customer tries one on it’s fun to see the smile appear on their face. Then they start inspecting the workmanship and design and you know they’re hooked”, says Sunnarborg.
Each hat is handmade on the bench with the same tools and techniques used for more than a century at Greeley Hat Works – the company started in 1909. Presidents, celebrities, and lots of cowboys wear their hats, and if you act quickly you can too!
The Double D/Greeley Hat Works Collection is on the floor now at Desperado. All hats currently available at the store and on the website are sized 7 1/8, but sizing is available upon special order. Please allow 8 to 12 weeks for special orders. All returns on special orders are subject to exchange or store credit only.
Images courtesy Double D Ranch & Greeley Hat Works.